About Us

We are a tiny independent British womenswear brand, championing eco-friendly and innovative natural fabrics.

We’re on a mission to create natural, sustainable fashion at fair prices. We are passionate about crafting high-quality, original garments designed for comfort and durability—simple, modern designs built to last.

From our cozy studio/warehouse in Deptford, Southeast London, our small team designs and develops each piece from the ground up, styles and photographs our collections, carefully hand-packs every order, and personally responds to customer inquiries. We’re like a local shop with a global reach, and we’d love for you to be part of our amazing community, supporting our mission to make sustainable clothing accessible to everyone.

Our Approach:

• Natural, Sustainable, and Biodegradable Materials

  Championing natural and innovative cellulosic fabrics is at the heart of what we do. We carefully select high-quality fabrics and yarns, crafting each piece to be gentle on your body and kind to the planet.

• Body First, Optimal Comfort

  We believe that no one looks stylish if they aren’t comfortable. That’s why we take a body-first approach, ensuring our designs provide optimal comfort without restriction. Our garments allow for easy, unrestricted movement throughout daily life.

• Confidence for Women of All Ages and Sizes

  In the fashion industry, most womenswear is designed for a UK size 10, despite the majority of women wearing size 12 and above. We start our design process with a size 14, creating a more realistic reflection of the average woman’s body. We recognize that lifestyle and body shape evolve over time, and we thoughtfully incorporate this into our designs.

• Inspiring Calmness and Joy in Everyday Dressing

  Our clothing is designed for everyday life. Each piece is simple, well-made, versatile, and features thoughtful details that reflect originality. Forgotten Tribes embodies a relaxed silhouette, effortless elegance, and a calm, laid-back vibe. Additionally, all our pieces are crafted for easy mixing and matching, making your morning dressing routine an enjoyable experience.

Our Commitment to the Environment

We partner with manufacturers who utilize green energy and minimize pollution and waste throughout the production process. At the core of our business is slow fashion—we design timeless styles that can be worn repeatedly and create garments built to last.

We believe that the best packaging is no packaging, and we continually seek ways to reduce plastic consumption and waste. We avoid unnecessary garment bags, hangtags, and marketing materials. Our shipping envelopes are made from FSC-certified paper and are fully recyclable and biodegradable.

Additionally, we implement a paper-free invoicing and returns system. Each order includes a recyclable postcard with a QR code for easy returns, which also doubles as a limited-edition artwork supporting talented artists.